Hard to say. MSNBC sure doesn’t like Trump. But it’s getting better ratings than FOX now.

Les Moonves, the CEO of CBS, infamously said Trump’s candidacy “may not be good for America, but it’s damn good for CBS.”

Media organizations probably thought Trump’s candidacy would boost ratings/subscriptions/clicks, and then he’d lose and go away (or continue boosting ratings post-election as a right-wing populist media firebrand).

Considering everything that’s happened, they’re probably feeling conflicted.